How We Do It

Unique combination of approaches, tools, and skills

In meeting the challenges of our clients, we use a uniquely applicable and effective approach for the local Saudi and Arab context that we have developed from extensive research of successful strategy and innovation case studies and refined through years of practice has many unique features that render it to be applicable and highly effective.

Our Enable-Execute-Evolve (EEE) approach uniquely focuses on people, implementation and continuous learning due to its grounding in cutting-edge strategy and innovation knowledge of the best practices, standards and benchmarks and decades of practical experience of formulating and executing strategy public, private and non-profit sector clients in various industries and geographies, particularly in the Saudi context.

And, to ensure providing its full benefits to our clients, we dynamically use not one but three tools in delivering it, namely, consulting, coaching and training. This enables us to provide our clients with holistic solutions by addressing their challenges from 360 degree angles.

Our Team

As important as the tools and approaches that we use, we believe that what is even more important is are the teams that deliver them and the type and level of experience and expertise that they have.

That is the reason why we are very meticulous about hand-picking experts from our selective network of specialists for each project that we are commissioned to ensure that we meet its specific needs. Our experience has shown that this unique combination of approaches, tools, and skills consistently produces the best outcomes for our clients.

Leading the team is our founder, Dr. Hiba Al-Ali, who is a seasoned strategy and innovation professional with three decades of experience on both the client and consulting firm sides. Her various engagements have ranged from overseeing the formulation and execution of strategies to leading the creation and development of innovation culture, capabilities and systems.

She holds an MBA in Finance and Strategy and a PhD in Management that focuses on Strategy and Innovation from McGill University and three certificates from M.I.T. in Digital Transformation and the Management of Artificial Intelligence and Blockchain. Dr. Al-Ali has also attended executive education programs at both Columbia Business School and Harvard Kennedy School of Government.

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